Streets of Gold

For this review, I decided to take a look at something I didn't think I would like.  3Oh!3's (I will be abbreviating it as 303 for simplicity sake) has received incredibly low reviews getting comments such as "Streets of Gold is about as pleasant as a case of genital herpes" (Rolling Stone) and "Streets of Gold [is packed] with mindless, completely clustered romps through nothingness" (Absolute Punk).  Now, in all honesty, I have a bit of a soft spot for 303: they're from Boulder, they went to CU, and I enjoyed their first two albums, "3OH!3" and "Want."  Unfortunately, these comments from other reviews aren't very far from the truth.  303's "Streets of Gold" is easily the worst album the duo has released so far.

303 struck fame at first with their song "Holler 'Til You Pass Out" among native audiences, but gained national attention with their song "Don't Trust Me."  A comparison of these two songs really shows what has happened to the band over time.  "Holler 'Til You Pass Out," coming from their album "3OH!3," epitomizes what I liked about the band: they're an awkward looking, lanky white-boy hardcore rap group from Boulder, CO.  The vocals are harsh, complimented by the heavily synthesized and electronic sounding background music.  From this song comes the famous line "You'z a punk bitch if you don't know 'bout Boulda" which has to be one of my favorite lines 303 has ever come up with, just for the simple fact that I find it HI-larious.  "Don't Trust Me" on the other hand has a much different feel from that of the previously mentioned song.  While there's still a bit of edginess in the lyrics, the overall feel of the song isn't the same.  Its much more poppy and upbeat with little to no hardcore rapping, replaced by a vast amount of sub-par singing.  Unfortunately for 303, "Streets of Gold" seems to follow the trend that garnered national attention rather than that that accumulated native love.

While "Streets of Gold" isn't poppy entirely vocally, it is poppy almost entirely in instrumentals and content.  Every other song has some sort of connection to their fan base which largely consists of college students and those who which they were college students (namely guidos and high school students).  "My First Kiss" guest stars Ke$ha, who, in my opinion, makes me want to throw up all over the place, take a nap, and then throw up again.  As much as I hate Ke$ha, she seems to compliment 303's vocals fairly well and this song will undoubtedly be a hit, if not the single 303 decides to release for the album.  "House Party" is most likely 303's most ingenious song lyrically, starting off by saying: "GONNA HAVE A HOUSE PARTY IN MY HOUSE/ Monday, Tuesday, Wednesday, PARTY/ Thursday, Friday, Saturday, PARTY/ Sunday better find somebody else/ So for one day i don't have to clean up after myself/ Everybody say FUCK THE CLUBS (FUCK THE CLUBS)/ FUCK THE CLUBS (FUCK THE CLUBS)/ Say FUCK THE CLUBS (FUCK THE CLUBS)."  This song alone drastically lowers the scores "Streets of Gold" has been receiving and is by far one of the worst songs I have heard in a long time.  I can understand writing stupid songs for an audience, but this song eludes stupid with something that stupid even thinks is stupid.  I hope that not even a drunk frat boy smashing Keystone Light in his face would enjoy this song.

*Note: After looking for links to "House Party" I found that they've already made a music video for it... this is upsetting*

One song manages to stand out among the rest on the album, however, and that song is "I Know How To Say."  This might be because the instrumentals are fairly reminiscent of an old song by The Offspring (a band that has always been a guilty pleasure of mine), but with that aside, the instrumentals aren't terrible, the lyrics are fairly creative, and 303 doesn't sound poppy but rather rock-like, which is closer to their roots.  However, as the song proceeds, it gets worse.  The chorus really takes away from the verses, but doesn't ruin the song entirely.  What really ruins it is around two minutes and fifteen seconds when 303 begins chanting "Aishiteru/ Te amo!/ I love you!/ Je t'aime!/ Everywhere I go I always say the same thing/ In Russia, Japan, Brazil, Spain/ Everywhere I go they seem to scream the same thing."  Now, this wouldn't be so bad, but they butcher the pronunciation of "Je t'aime" (French for "I love you" if you couldn't guess).  Its bad enough when the content of your song, rather, your album as a whole is stupid, but to actually get things wrong and sound stupid on top of that doesn't help.  Sure, your main audience won't care, much less notice, but its things like this that make me appreciate the fact that I don't listen to main stream music.  Lyrics should be creative and inspired and 303 is fresh out of inspiration.

3Oh!3's "Streets of Gold" caters to a particular audience, an audience that snagged them fame on a national level.  They've strayed from their hardcore rap roots so much that the 3Oh!3 of the past and the present could likely be considered two different groups entirely.  Furthermore, they insult their fan base by both lowering the quality of their instrumentals and the content of their lyrics, showing that, for now, the creativity they were once adored for has disappeared entirely.  Beyond that, 3Oh!3 decides to tack on two tracks at the end of the album which were already previously released: "Don't Trust Me" and "Starstrukk."  "Strarstrukk" makes a bit of sense because this version is featuring Katy Perry, a version that was only previously available through the duo's music video of the song.  "Don't Trust Me," however, doesn't make any sense; nothing in this version of the song has been changed, remixed, or even changed in the slightest from  the version that was on "Want."  In my eyes, its just another low ball attempt for the duo to entice fans to buy their album by placing their first hit on it just for the hell of it.  "Streets of Gold" will likely be popular among the national 3Oh!3 fan base, but native Coloradians that discovered them before they hit it big will likely be disappointed.  The duo has found success straying from their roots and it is incredibly unlikely that they will return.

Take a listen here. 

"Streets of Gold": 22/100